Well Tiffany Jewelry the mothership was a store that my uncle had opened over 15 years, my other uncle had been making jewelry for over 30 years…. My cousin Steve’s dad who owned Tiffany Jewelry eventually decided to hand down the biz to his son and steve started killin it in the streets, there was some competition back in the day, but soon, Tiffany Jewelry and Steve reigned supreme…. My cuz hit me up many times asking to bring in some celeb clientele, etc, but I never even thought of it, it never even struck a light inside my head…. But I was always such a fan of diamonds and gold, I think it was slick rick that sold me on that shit in the mid to late 80’s… so anyways. I finally decided to give in spring of 2005, my cousins started making grills and custom pieces and started a with a name “Icee fresh”… I sat down heavy with my cousins and uncle and examined and asked questions like a 9 year old about the business inside and out. I knew I had the marketing skills, but I needed to know the guts of it, so I didn’t look like an asshole ever even though I am one.  So anyways, we started our first Icee Fresh piece for the Clipse, from then, we moved onto Mariah Carey, then to Nas, then to Game, then to Fat Joe, then it just fucking snowballed into a huge business….. even to names like Tom Cruise, Paris Hilton and most recently Michael Jackson (RIP) who copped a diamond broach and diamond belt buckle.  We have worked with A to Z list celebs, block stars, all the above. I know the recession is hurting the Tiffany jewelry business, but WE’RE AREN’T GOING ANYWHERE